You know what to do. You’ve bought the courses. Built the offers. Created momentum.

But then?
– You tweak instead of refine.
– You hesitate instead of decide.
– You rebuild instead of optimise.
– You push harder instead of stabilising.

So your business grows… then destabilises. Then grows again… then destabilises again.

It’s not incompetence. It’s a capacity ceiling.

The reality is, your business will never outgrow your current ability to lead it.

If your internal state can’t hold the plan, you will find a way to burn it.

Lead the Self. Design the System. Grow the Business.

Most founders try to install systems before becoming the kind of leader who can hold them. That’s why the templates don’t stick. That’s why momentum collapses. Structure without self-leadership creates burnout. Sustainable growth requires both. My work sits at the intersection of internal alignment, operational architecture, and strategic discipline, helping revenue-generating female founders who feel the ceiling tightening expand their capacity to match their ambition.

When you lead from your core—with calm, clarity, and courage—your business stops being a source of stress and starts being an expression of your power.

You’ve proven you can make money. Now you need to prove you can sustain direction. When we work together, we focus on:

– Choosing a direction and holding it long enough to collect real data.
– Aligning your business model with who you are, not who you think you should be.
– Building operational habits that reduce decision fatigue.
– Increasing your internal capacity so growth doesn’t feel destabilising.
– Designing commitments cycles instead of reactive pivots.

This is not working harder. It’s becoming structurally mature enough to scale.

What Business Stability Looks Like

“Before working with Mara, I was confused, undercharging, and second-guessing my plans. In just a few conversations, she exposed the blind spots I couldn’t see, showed me where my real opportunities were, and gave me practical steps to go after them. The way she takes any idea and instantly multiplies it into better ones is truly impressive. If you feel stuck in your business, Mara is the person who will help you see what you’ve been missing, and push you further than you thought possible.”

- B. Ayuk

Why I Care About This Work

I’ve spent over a decade in digital business — management, systems, scaling infrastructure. I’ve helped founders grow. And I watched the same pattern repeat:

Brilliant women building the roadmap to big revenue…
then destabilising their own growth under pressure.

Funnels weren’t failing. Commitment was. Capacity was. And I’ve lived it too.

What changed everything wasn’t another strategy. It was learning how to hold expansion without fracturing. That’s the work I do now.

Let's work together if :

♥ You’re already generating revenue (typically 5–10k months or beyond).
♥ You know what you “should” be doing but aren’t doing it consistently.
♥ You feel capable of more — but something keeps capping you.
♥ You’re tired of rebuilding momentum every quarter.
♥ You want growth that compounds, not exhausts you.

The Self-Led Sprint

A 4-week stabilisation sprint for growth-stage female founders who are tired of resetting and want to build capacity that holds.

The Pocket Architect

On-demand coaching calls for immediate clarity when decisions feel heavy or you start overthinking everything.

Ongoing implementation room where strategic steadiness is practiced weekly alongside an aligned community.

The Self-Led Business Club

The Pathways

Limited to 5 people per cohort for maximum impact.

Strategic advisory for visionary female founders

Ongoing support

If you don’t build the capacity to hold expansion, your business will keep outgrowing you.

“Mara's attention to detail immediately stood out. She consistently goes above and beyond. She flags things I hadn’t considered, suggests stronger approaches, it genuinely felt like having someone in the trenches who could also see the bigger picture. Plus, she’s incredibly easy to work with: clear, thoughtful communication and no hand-holding needed.”

- Apoorvaa Deshpande, CEO PolyPaths